DealShare - Senior Manager - Marketing & Communications - IIM/IIT/MDI/XLRI/FMS/SPJIMR/MICA/ISB

DealShare is an incredibly disruptive e-commerce model objectified towards re-inventing e-retail for next billion internet users. DealShare is present in 25+ cities and towns across Rajasthan, Gujarat, Maharashtra, Karnataka and NCR and it plans to expand to 100+ cities in 2021. DealShare's mission is to target the new 500Mn users in non-metro and rural markets who haven- t shopped enough online and who are still not comfortable on other platforms. The company has acquired more than 20 lac consumers and adding lacs of new consumers every month.

DealShare caters to about 15,000 orders on a daily basis where it offers discounts depending on the number of people purchasing the products. It is a new retail model in which customers get cheaper rates than wholesale rates. Since their inception, the main focus has been to procure products from local manufacturers and provide them with a platform to digitize their business and compete with lead brands. The underlying idea is around demand aggregation (C2B) of mass-market products using social virality, thereby significantly reducing operational costs. Our product catalogue includes fruits & vegetables, grocery items, beauty & wellness, baby care, pet care, fashion accessories, electronics, home d- cor etc.

Position : Manager/Senior Manager - Marketing and Communications

Responsibility :

- Development and implementation of the communications and marketing strategy

- All external communications strategies including media, marketing, brand, online, social media and publications.

- Conceptualize and execute campaigns that focus on key business problems like retention and acquisition of customers

- Identify the gaps in different categories and content and customize the campaign accordingly

- Managing the branding, design and implementation of the campaign and communication tools, including the internet, in-app, advertising and other collateral material that is consistent with the Dealshare brand

- Conceptualize innovative and engaging social media content to achieve high engagement on the website and app

Required Skills :

- 1+ years of experience in development of marketing and communications strategy preferably in e- commerce or internet companies

- Proven skills in creation, implementation, execution and management of marketing and communication campaigns

- Experience and proven skills in negotiation with and effectively engagement of influencing multiple internal and external stakeholders

- Proven skills and experience in digital marketing across all channels

- Strong written communication skills