DBS Bank - Digital Marketing Role (8-10 yrs)
Key Accountabilities
- Execute our strategy for digital acquisition across owned, paid and organic channels
- Plan, execute and measure experiments through funnel analysis
- Identify, test and optimize the best channels to drive the low cost of acquisition
- Establish strong tracking across all customer interactions
- Own the consumer journey funnel from impressions to final conversion
- Set up systems to analyze weekly and monthly campaign performance
- Recommend and execute optimizations on target lists, creative, offers, etc.
- Drive continuous improvements in messaging and channel placement to increase response rates
- Drive engagement led campaigns to boost awareness/consideration scores at an overall brand level (with focus on social channels)
Job Duties & responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Plan and execute campaigns to boost organic adoption of digibank
- Forecast marketing campaign growth and ROI for marketing campaigns
- Drive App store optimization for digibank
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Assist with Customer Life-cycle campaigns to deepen wallet share
Required Experience :
Preferably 8-10 years of experience in digital marketing
Education / Preferred Qualifications :
MBA + IT background
Core Competencies :
- Display / SEO / SEM Marketing
- Social Media Marketing (SMM)
- Online Brand Building
- Know-how of performance/tracking tools (e.g Appsflyer or equivalent)
- Advanced Analytics knowledge
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