Data Scientist - Marketing Analytics - NBFC

Our client a leading NBFC in Chennai.

Responsibilities:

- Develop and implement analytics and insights roadmap to advance customer segmentation, customer retention marketing strategies and cross-category propensity

- Provide robust campaign analytics / insights to sharpen design of all marketing & CRM campaigns, Media Mix, Market Mix Modelling, attribution modelling.

- Provide insights on digital properties like App, Website,etc.,

- Segment, prioritize, and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, motivations and attitudinal insights

- Provide an overall assessment of the business- health by defining dashboards that synthesize and clearly communicate customer KPI's and life cycle trends

- Be proficient synthesizing competitive intelligence, to survey the landscape and communicate relevant trends, opportunities and risks

- Analyze and synthesize primary and secondary customer research, including focus groups, interviews, and surveys, to shape a deeper understanding of our customers

- Support Marketing, Product Management, teams with ad-hoc customer insights needs

- Provide robust campaign analytics / insights to sharpen design of all marketing & CRM campaigns