Data Scientist - Marketing Analytics - BFS

Job Description :

- Performing data-mining and statistical analysis, including predictive modeling, generating and validating hypotheses using data, to support database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, leading to incremental revenue for the Bank.

- Provide end to end analytical support for the given business lines with an objective of increasing campaign revenue / marketing efficiencies / customer value.

- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark

- To be done for all product / business lines handled by the analyst.

- Managing analytical solution delivery for 2+ business lines

- Develop predictive models, behavioral segments and event triggers

- Analyse portfolio for solving business problems / identifying new opportunities

- Regular interaction with business / product / campaigns teams

- Ensuring all new analytical solutions are utilized

- Monitoring performance of predictive scorecards / solutions