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17/06 Priyanka Kocharekar
Associate at Execuzen

Views:566 Applications:170 Rec. Actions:Recruiter Actions:59

Data Scientist - Marketing Analytics - BFS (2-7 yrs)

Mumbai Job Code: 939352

Job Description :


- Performing data-mining and statistical analysis, including predictive modeling, generating and validating hypotheses using data, to support database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, leading to incremental revenue for the Bank.

- Provide end to end analytical support for the given business lines with an objective of increasing campaign revenue / marketing efficiencies / customer value.

- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark

- To be done for all product / business lines handled by the analyst.

- Managing analytical solution delivery for 2+ business lines

- Develop predictive models, behavioral segments and event triggers

- Analyse portfolio for solving business problems / identifying new opportunities

- Regular interaction with business / product / campaigns teams

- Ensuring all new analytical solutions are utilized

- Monitoring performance of predictive scorecards / solutions

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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