Associate at Execuzen
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Data Scientist - Marketing Analytics - BFS (2-7 yrs)
Job Description :
- Performing data-mining and statistical analysis, including predictive modeling, generating and validating hypotheses using data, to support database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, leading to incremental revenue for the Bank.
- Provide end to end analytical support for the given business lines with an objective of increasing campaign revenue / marketing efficiencies / customer value.
- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark
- To be done for all product / business lines handled by the analyst.
- Managing analytical solution delivery for 2+ business lines
- Develop predictive models, behavioral segments and event triggers
- Analyse portfolio for solving business problems / identifying new opportunities
- Regular interaction with business / product / campaigns teams
- Ensuring all new analytical solutions are utilized
- Monitoring performance of predictive scorecards / solutions
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