RESPONSIBILITIES:

- Provide qualitative and quantitative research used to evaluate market conditions and new geography initiatives.

- Run queries on own data (SAP Business Object) and perform analysis to support decision making process.

- Analyse inputs to thoroughly understand the competitive landscape. Support the creation of recommendations and the availability and accessibility of internal market intelligence.

- Plan and coordinate Market Intelligence initiatives guiding multiple resources to design and execute reports which draw upon multiple data sources, identify growth opportunities, competitor offerings and product performance.

- To map the entire competition from the perspective of resources, offerings, pricing, positioning of offerings, customer base, CRM initiatives, etc.

- Drive deep consumer/customer understanding and ensure all marketing projects are designed with the customer standpoint.

- Develop and maintain reporting databases required by various functions in the organization such as Sales, Marketing, Marketing Accounts, Strategy, and others

- Provide frameworks to scan existing / potential markets to formulate marketing strategies, provide go no-go decision criteria.

KNOWLEDGE AND SKILLS REQUIRED :

- Candidate must have prior experience in analytics domain.

- Experience with statistical analysis and relational databases.

- Experience with database reporting tools required (SAP - BIBO).

- Proficiency in MS Office, specifically Excel and Access required.

- Project Management skills including the ability to coordinate activities among various departments and work independently to meet timelines.

- Excellent written, oral and interpersonal skills.

- Ability to adapt to changing situations and manage multiple projects simultaneously.

- Understanding of available data sources for competitive intelligence gathering.

- Advanced analytical and problem solving ability required.

- Numerate, analytical, high attention to detail, able to prioritize.

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