Danone - Assistant Manager - Medical Marketing

Main Duties and Functions:

- Developing the plans/strategy of the brand for HCPs and gaining support of top management

- Leading the Innovation agenda for HCP-channel as per the Brand Strategy

- Implementation of brand plans for HCPs (as agreed above), includes.

- Ensuring timely implementation of the activity calendar for HCPs

- Identifying and drawing up any corrective/reactive action required on the brand through prescription share review.

- Constant scanning of healthcare trends and implications on the brand.

- Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.

- Identify and deploy any HCP/Medical as well consumer research that may be needed on the brand

- Developing and maintaining HCP Insights and Consumer Understanding with regard to the products under the brand

- HCP communication

- Developing overall HCP communication strategy.

- Developing new messaging matrix and materials in close collaboration with the medical, legal and regulatory team for HCPs

- Driving the HCP digital approach: HCP website regular updates, e-CME implementation, asset development to support CBUs strategy

- Developing HCP to patient education tools in cooperation with local business units/sales

- Maintain a monthly dashboard of all HCP activations/communication.

- Track brand performance.

- Provide assistance with preparation of submissions to regulatory agencies.

- KOL/KBL Management