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HR - Talent Acquisition at Danone Nutricia

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Danone - Assistant Manager - Medical Marketing (4-7 yrs) Premium

Mumbai Job Code: 686528

- Developing the plans/strategy of the brand for HCPs

- Leading the Innovation agenda for HCP-channel as per the Brand Strategy

- Implementation of brand plans for HCPs (as agreed above), includes:

Ensuring timely implementation of the activity calendar for HCPs

Identifying and drawing up any corrective/reactive action required on the brand through prescription share review

Constant scanning of healthcare trends and implications on the brand.

Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.

- Identify and deploy any HCP/Medical as well consumer research that may be needed on the brand

- Developing and maintaining HCP Insights and Consumer Understanding with regard to the products under the brand

- HCP communication

Developing overall HCP communication strategy.

Developing new messaging matrix and materials in close collaboration with the medical, legal and regulatory team for HCPs

Driving the HCP digital approach: HCP website regular updates, e-CME implementation, asset development to support CBUs strategy

Developing HCP to patient education tools in cooperation with local business units/sales

- Maintain a monthly dashboard of all HCP activations/communication

- Track brand performance

- Provide assistance with preparation of submissions to regulatory agencies

- KOL/KBL Management

Women-friendly workplace:

Maternity and Paternity Benefits

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