jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
05/08 Verified Recruiter
HR - Talent Acquisition at Danone Nutricia

Views:4621 Applications:566 Rec. Actions:Recruiter Actions:41

Danone - Assistant Manager - Digital Marketing - FMCG (4-7 yrs)

Mumbai Job Code: 728565

Main Duties and Functions:

- Delivers end to end on search, social, video and native content plan for Danone Life Nutrition Portfolio

- Assists in developing digital marketing strategy for Danone Life Nutrition Portfolio

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Evaluates and optimise media plan as per business objectives

- Responsible for planning and budgetary control of all digital marketing activities

- Managing the online consumer conversations and the online reputation for Danone Life Nutrition Portfolio

- Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Collaborate with Global teams on digital activations and tools management

- Manages the internal approval, contracts and budget process

- Collaborates with e-commerce team for brand visibility, product listings and campaigns

- Be the internal consultant to the brand team for e-Detailing aid design, development and deployment for Danone brands.

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies including new media opportunities

- Collaborate with internal teams (Marketing, HR, Sales, Commercial Excellence etc.) to create and optimize user experiences

- Analyse, evaluate and define end-to-end customer experience across multiple channels and touch points

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Build external partnerships with stakeholders like Google, Facebook, media and digital PR agencies

- Maintain a digital dashboard that tracks brand performance across the life nutrition portfolio

- Monitor competitive digital campaigns and their effectiveness

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance

- Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz.

- Manage day to day Digital Marketing partner relationships with internal and external stakeholders

- Manages the Corporate Digital Marketing team in driving the Digital Transformation agenda

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.