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22/06 Asha Hattikatagi
Senior Talent Acquisition Specialist at DaMensch

Views:284 Applications:82 Rec. Actions:Recruiter Actions:23

Damensch - Manager - Retention Marketing (3-4 yrs)

Bangalore Job Code: 1114777

Join us to revolutionize the e-commerce industry one dapper design at a time.

Damensch is a direct-to-consumer brand in the men's essential wear space based out of Bangalore.

At Damensch, we believe in enhancing the employee's personal growth first, in order to grow successfully together as a company.

We strive to find like-minded individuals to offer a diverse community of people to interact and grow with, from all walks of life.

We are looking for someone with 2-3 years experience to manage out Customer retention marketing activities. Preferably from the D2C industry.

Job Description:

- Oversee lifecycle marketing strategies across various customer segments.

- Experience with creating segmentation and understanding customer buying behavior to maximize campaign performance

- Pilot new campaigns to increase engagement and retention - increase stickiness with the brand

- Owning key metrics such as Repeat buying rate, Customer lifetime value, churn rate, campaign performance

- Identifying customer cohorts based on data available and execute campaigns across various channels - Email, Whatsapp, SMS, Webpush

- Work with Content and creative team to maintain Campaign quality

- Build automated customer journeys across engagement channels

- Launch new initiatives such as loyalty and referral programs, conversational commerce for the brand.

- Continuously explore newer opportunities to increase repeat buying revenue share - be on top of market trends

- Working with Data Analytics, Product, Communications teams to establish a smooth, timely and error-free execution of daily campaigns

- Build practices to continuously maintain key standards of domain reputation, CTRs, open rates and conversion rates

- Create a test and learn approach to optimize performance and develop insights on best practices

Skill Sets required

- Overall years of experience - 3 - 4 years

- B.Tech or a Postgraduate degree in marketing with a strong analytical background

- 2+ years of experience in a data-driven, cross-channel, customer marketing role.

- Must have experience with marketing automation platforms like Moengage, Clevertap.

- Analytical and problem solving skills

- Good knowledge of excel and reporting to track and report performance metrics

- Working knowledge of Google analytics

- Experience with using and building customer insights dashboard

Women-friendly workplace:

Maternity and Paternity Benefits

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