Dainik Bhaskar - BTL Marketing Head

Key Responsiblities:

- Finalization of marketing plans, media/branding plans including various BTL activities for promoting the company products and services.

- Conduct customer satisfaction survey and customer support activities and bring to the notice of top management of any critical issues for closure.

- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.

- Designing and implementing BTL marketing strategy to drive app downloads and usage.

- Creative thinker with a passion for ideas and deep understanding of using various channels as a means for brands to communicate with audiences in target markets.

- Responsible for tendering, contract and related processes end to end as advised and approved strictly by the top management.

- Convert on ground activities into app downloads.

- Cross promotion for local brands.

- On ground activities and campaigns.

- Both Agency and Brand experience required.

- Should have experience of execution of large scale BTL activations across regions.

- Candidate of Media Industry will be preferred.

- Experience of BTL Activations with Digital brands is a plus.