Associate Manager - HR at Daffodil Softwares
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Daffodil Software - Head - Product Marketing (9-15 yrs)
We are looking for a Product Marketing Head, who would be part of CEO's Core Team and will take responsibility for developing and executing an overall marketing strategy that drives demand generation, brand awareness, brand consistency and overall market growth.
ABOUT DAFFODIL :
Daffodil Software is a software Services Company that is a technology partner to 100+ dynamic organizations across the globe. Our customers range from early stage start-ups to Global 500 enterprises. Our specialty lies in our ability to look beyond technologies and deliver innovative and progressive solutions.
Winner of Deloitte Tech Fast 50 India, we experiment with the latest technologies, design approaches and development methodologies to build cutting edge software solutions. We are known for investing in futuristic technologies, AI and Blockchain are no exception.
Our Goal :
- We, at Daffodil, value innovation, ownership, hard-work and smart risk-taking attitude with continuous desire to learn and improve oneself every day-
Designation: Business Head- Smarturbs
Job Location: Gurgaon
Website Link: http://www.smarturbs.com/
Job Description :
- Identifying the target market and buyer and building their user personas, profiles and buying journeys for all products in the portfolio.
- Create sales and marketing collateral and address the challenges in the buyer journey.
- Responsible for ARR growth, signups, customer retention, successful campaigns.
- Responsible for developing positioning, messaging, competitive differentiation.
- Enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.
- Understanding the market and buyer (their needs, alternatives, buying process, etc.) in relation to the company's products and services.
- Focus on implementing programs that consistently generate new, high quality leads for our company.
- Scaling tech and design based products for B2G space.
What's in for you :
- You will have opportunity to explore your talent in multiples areas of Marketing including but not limited to demand generation, marketing automation, digital marketing
- You will get a chance to improve existing processes and setting up marketing initiatives for new Brands within Daffodil
- You will get a chance to bring in step changes in Marketing Function
- You will be encouraged to use your creative side and challenged to use your full potential.
- Minimum 9 years experience in handling marketing activities for an IT company
- A strategy thinker with ability to make data driven decisions
- A go getter with ability to innovate and drive new ideas