Daffodil Software - Branding & Communication Strategist/Brand Manager

ABOUT DAFFODIL

Daffodil Software is software services company, that is a technology partner to 100+ dynamic organizations across the globe. Our customers range from early stage start-ups to Global 500 enterprises. Our specialty lies in our ability to look beyond technologies and deliver innovative and progressive solutions.

Winner of Deloitte Tech Fast 50 India, we experiment with latest technologies, design approaches and development methodologies to build cutting edge software solutions. We are known for investing in futuristic technologies, AI and Block chain are no exception.

We are working on some very exciting ideas that can change the world and are in process of setting up them as startups within Daffodil.

Our Goal:

- We, at Daffodil, value innovation, ownership, hard-work and smart risk-taking attitude with continuous desire to learn and improve oneself every day-

Location: Gurgaon

Functional Area: CEO's Core Team - Strategy

Role:

We are looking for a megastar Branding Strategist, who would be part of CEO's Core Team and will take responsibility for developing and executing an overall branding strategy that derives brand launch, awareness, brand consistency & positioning coupled with demand generation and overall market growth.

Duties and responsibilities - 

- Generate innovative ideas to promote our brand, services & products and increase brand awareness and equity enerate innovative ideas to promote our brand, services & products and increase brand awareness and equity.

- Develop business cases to support new marketing strategies, budget requests, projects and marketing plan.

- Set specific marketing goals that align with the overall direction and business goals.

- Conduct in-depth research to identify new market opportunities to support campaign creations.

- Develop and maintain digital campaigns to increase demand generation.

- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI.

What's in for you:

- You will get a chance to improve existing processes and setting up marketing initiatives for new Brands within Daffodil

- You will get a chance to bring in step changes in Marketing Function

- You will be encouraged to use your creative side and challenged to use your full potential.

Requirement

- Minimum 9 years- experience in handling Branding and Communication activities for an IT company

- A strategy thinker with ability to make data driven decisions

- A go getter with ability to innovate and drive new ideas