DADJ Global - Programmatic DSP Subject Matter Expert - Kenshoo/Skai

Kenshoo/Skai, Programmatic DSP Subject Matter Expert

Job Description :

- 3+ years of experience in Paid Search.

- 3+ years of experience in SA 360

- Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).

- Experience in growth strategies and media planning & brand Uplift

- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution

- Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign

- Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth

- Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables

- Experience working with scripts, automation solutions, and various ad personalization

- Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer]

- Strong client-facing presentation skills and demonstrated client relationships

- Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.

- Good command over Google analytics, search, ad campaigns & optimizations.

- Provide periodical PC reports and present performance improvement plans.

- Optimize targeting according to changing search trends & handle client escalations.

- Strong PPT and Excel skills as well as data analysis & problem-solving abilities.

- Detailed understanding of marketing concepts & brand communications.