Director at Qrata
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D2C Head - Organic Food (6-10 yrs)
Organisation: Organic food brand for kids
Role: D2C Head
Roles and Responsibilities
- Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
- Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
- Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
- Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
- Drive full P&L responsibility and ensure high repeat values & LTV for customers.
- Plan sales/events to highlight the offers and new product launches of the company.
- Coordinate between the Brand & D2C team to maintain the Brand architecture.
- Responsible for the full funnel flow on website for customers and ensure high CR&AOV.
Required Skills/ Experience
- 6-7 years of relevant experience
- Prior experience in D2C companies or consultancies
- Experience of digital marketing
- Worked on different live projects, web optimization.