Cyient - Deputy Manager - Business Development

Job Description Summary

- Take ownership and manage RFI / RFP- s; review and update the marketing material on a continuous basis

- Analyse the Segmentation, Targeting and Positioning parameters of the service offerings and advise the delivery team on the outcome.

- Analyse the marketing mix - Product (service), Place, Promotion and Price - in the context of the service offerings and team up with the delivery unit to improve the revenues / margins & competitor intelligence

- Take ownership of collaterals, content in the company's website for the specific domain segments.

Education: MBA/PGDBM

Responsibilities:

- Take ownership and mange RFI / RFP- s; review and update the marketing material on a continuous basis - Analyse the Segmentation, Targeting and Positioning parameters of the service offerings and advise the delivery team on the outcome.

- Analyse the marketing mix - Product (service), Place, Promotion and Price - in the context of the service offerings and team up with the delivery unit to improve the revenues / margins & competitor intelligence

- Take ownership of collaterals, content in the company's website for the specific Transportation (Signalling) segments.

- Liaise with the delivery team to work on proposals/case studies.

- Own internal and external branding activities.

- Develop specific go to market strategies for the service offerings.

- Proactively prepare for Industry events.

- Participate actively in customer visits and deliver Marketing pitch

- Undertake industry research and identify new trends

Please visit our website www.cyient.com