Cyfuture - Senior Manager - Search Engine Optimization

- Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns

- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.

- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan

- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization

- Collaborate with internal teams to create landing pages and optimize user experience

- Managing and optimizing bids for PPC campaigns

- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.

- Analyze Clicks and track Conversions, for ad expenses and ROI

- Design, build and maintain social media presence among the targeted users by closely working with agency

- Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans

- Continuously work towards optimization of spends and performance based on the insights

- Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis CTQ - (Critical to Quality)