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01/02 Shivang Mehta
Associate - Recruitment at Cvent

Views:513 Applications:124 Rec. Actions:Recruiter Actions:15

Cvent - Assistant Manager - Field Marketing (2-8 yrs)

Gurgaon/Gurugram Job Code: 792758

What You Will Be Doing

- Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for regional markets e.g. Australia, Asia, Middle East

- Create the demand generation plan with a mix of digital, social, events, webinars etc.

- Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.

- Work with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to drive growth.

- Work with marketing shared services teams to execute associated marketing initiatives and campaigns.

- Establish value propositions and create solution messaging relevant to the regional markets.

- Develop an understanding of the buyers- journey stages for our Event Management solution and generate nurture stream for delivering sales ready leads

- Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy.

- Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.

- Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.

What You Need for this Position

- 2-5 years of product marketing experience with software, SaaS-based, or technology products in the B2B space

- Engineer or MBA marketing from a reputed B-school

- Experience in digital marketing mandatory.

- Relevant experience developing high-impact business growth generation programs and strategy setting.

- Strong written and verbal communication skills a must.

- Excellent stakeholder management skills to collaborate with sales, and other marketing teams.

- Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint, Access).

- Content marketing experience preferred

- Experience with marketing automation and CRM programs, such as Marketo and Salesforce.com, preferred.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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