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03/09 Karishma Sharma
Senior Consultant at Armour Corporate Services

Views:355 Applications:128 Rec. Actions:Recruiter Actions:68

Customer Value Management Role/Client Communication Head - BFS (9-14 yrs)

Mumbai Job Code: 845644

Customer Value Management Role / Client Communication Head


Job Requirements : 

Strategy / Planning:

- Draw long/short term strategies basis analytically-validated consumer behaviour to achieve the business objectives

- Understand customer behaviour by deep diving into their investment pattern to identify association gaps and build marketing communication and platform experience that convert them into engaged investors.

- Enhance productivity through efficient channel utilization by using the right customer touch-points

- Define, drive and monitor end to end customer Digital Journeys at all touch points - Onboarding, Activation & Reactivation

Revenue Growth:

- Interact with Senior Management across business segments and provide sharper analytic-based insights on creating enhanced revenue streams

- Understand the key-drivers for meeting the business objectives through multiple-channels and across customer touch-points

Execution:

- Define and deliver campaigns with seamless planning in collaboration with various stake-holders including Sales, IT, Analytics, Product, Operations

- Review and Refine the approach periodically by measuring the outcome of deployed campaigns

- Setting up Digital Process front-end & back-end for customer journeys for customer retention, cross sell, up sell.

- Apply NPS Analytics to drive campaigns for promoters and detractor customer segments

- Continuous improvement projects/programs to mitigate customer pain areas and reduce cost

Technical Skills:

- Project management capabilities across a range of stake-holders

- Excellent written and oral communication

- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally

- Know-how of marketing automation software like - Siebel CRM, Marketo/Smartech/Peppispost/Unica is must and SQL, HTMLs will be an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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