Customer Strategy Role - Digital Marketing - BFS

Customer Strategy

A leading AMC is looking for Customer Strategy role.

- Experience in Digital Marketing, Campaign Management, Mutual Fund, marketing, analytics & digital development.

- The person will drive cross sell, up sell through various non-conventional channels like email, SMS, call center.

This is a multifaceted profile and the profile holder would require : 

Technical expertise : Channel specific digital developments

Sales expertise : Design communication as per consumers behavior

Direct Marketing expertise : Define segment, target & positioning

Data expertise : Evaluate campaign outcomes & fine tune various elements of marketing mix