Customer Retention Head - B2C - NBFC

For a Leading NBFC+ FINTECH, looking for a Customer centric lead - for driving retention.

RESPONSIBILITIES:

1. Research customer aspirations across different customer segments

2. Build CRM strategy to drive life time value of customer

3. Leverage Cashbacks, Notifications, Email , IVR , Outbound, social to optimize on efficiency and effectiveness

4. Build personalization on product communication, CRM communication and offer constructs experience

EXPERIENCE & QUALIFICATION REQUIRED:

1. Min 6 yrs+ of work experience

2. Min 3 yrs of startup experience

3. Min 2 yrs experience in managing CRM or business analytics for a startup with >2 Mn MAU or >1 Mn transacting customers

4. Min 3 yrs of work experience into product role