Job Purpose - Create compelling brand connection with shoppers at the point of purchase. - Activate multiple touch points in stores & on premise so that brand engages & wins with targeted shoppers - Design relevant activations to achieve desired consumer off-takes &amp; to build brand saliency - Develop a POP vision that drives brand &amp; category messaging and brings alive brand imagery in store &amp; on premise. - He/ she need to align resources and drive key impact initiatives to deliver business results effectively. - The Incumbent will impact the overall performance of the business by keeping self &amp; others focused on KPIs, and by holding self &amp; others accountable for results. - Drive brand &amp; category messaging and enhance brand imagery - Analyze external &amp; internal data to devise format wise pack wise promotion strategy - Work in sync with brand teams to create powerful activation platforms - Activate multiple visibility touch points at the point of purchase to engage target shoppers - Evaluate and share execution trackers &amp; ROI analysis for key promotions &amp; activations - Liaise with shopper team to develop generic category planograms for impactful trade visibility - Identify &amp; activate key business drivers that will increase brand availability, stock depth and offtake - Use innovative approaches to increase brand salience amongst target shoppers - Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation &amp; Manpower - Operate within planned budgets and judiciously invest in activities to drive brand growth - Network with peer group FMCG companies, consultants to design and implement brand strategies MBA from premier B-Schools with 4+ years of experience including Trade Marketing, Shopper Marketing, Customer Marketing in General Trade / Modern Trade. A stint as an ASM/KAM would be an added advantage.

Gurgaon/Gurugram

Customer Marketing Manager - General Trade/Modern Trade - FMCG - IIM/ISB/XLRI/FMS/MDI 

Customer Marketing Manager - General Trade/Modern Trade - FMCG - IIM/ISB/XLRI/FMS/MDI  ,Job Description for Customer Marketing Manager - General Trade/Modern Trade - FMCG - IIM/ISB/XLRI/FMS/MDI  in Talent Aisle Pvt. Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Customer Marketing Manager - General Trade/Modern Trade - FMCG - IIM/ISB/XLRI/FMS/MDI  in Talent Aisle Pvt. Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!