Customer Marketing Manager - FMCG/FMCD/Manufacturing/Building Material

Role Accountabilities

Strategy Development

- Partners with Central & Regional Brand Marketing to build required innovation / renovation cadence to deliver on market segment strategy and support in-market launches with segment led-claims; Also provides those teams with market segment insights to ensure innovation / renovation projects fulfill local market needs

- Develops learning plan for assigned market segment & works with country sales and regional marketing to execute these plans

- Defines market segment strategy for 3 year Strategic Business Plans & Annual Business Plans

- Partners with Brand Marketing to develop the optimal portfolio mix for the market segment and align Reasons To Believe (RTB- s) for product solutions with Commercial Programs

Commercial Programs

- Works closely with country sales team to gain deep understanding of customer needs and create the best commercial solutions for customers

- If the local market is the lead market, collaborates with Regional and Central Customer Marketing team to build Commercial Program Idea for the assigned market segment

- In conjunction with local agency partners, designs & executes omnichannel commercial programs for the assigned market segment, including creative, production, content, media, customer interface/engagement programs & lead management process

- Partners with regional customer marketing to develop market segment specific claims and manage local legal approval (where appropriate)

Sales Execution

- Works with Sales organization to develop the business model & customer experience plan for the assigned market segment

- Designs & executes full potential, account-based marketing programs by working with sales to identify key account targets & develop joint growth plans for the assigned market segment

- Builds capability of sales organization in key jobs to be done, insights associated with assigned market segments & commercial programs to improve sales closure rates

Standard Work

- Provides marketing support to the Sales Organization including promotional requests, end-user presentations, literature management

- Monitors performance of the market segment (share, sales, profit) and marketing programs (ROI) and adjusts accordingly

- Actively visits customers and channel partners to capture insights and check and adjust marketing programs

- Partners with Central Digital Operations team to develop and execute digital sales tools, websites, SEO/SEM etc.

- Ensures all marketing content is uploaded & maintained in the Digital Asset Management System

- Manages assigned marketing budget within CFI- s

- Acts as a member of the Market Segment Community of Practice to share & learn market segment best practices

Education & Experience

Essential:

- Bachelor Degree, in business-related discipline

- 7-10 years (P3) of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior

- P&L management

- Resolving complex problems and translating to business opportunities

- Managing & successfully influencing complex stakeholder relationships

Preferred:

- Masters / MBA with concentration in Marketing

- Experience in a B2B environment

- Experience working in assigned market segment

Commercial / Functional Skills

- Strong business & organizational acumen - understanding of market dynamics, P&L management & commercial mindset etc.

- Market research & marketing agency management

- Strong understanding of brand foundational tools

- Strong analytics skills

- Able to make tough, informed decisions quickly to keep performance on track

- Able to navigate and perform in ambiguous circumstances

- Demonstrated contagious positive energy to influence, inspire & drive results

- English language proficiency