Customer Marketing Communication Manager - Chemicals/Pharma

Hiring company is a large multinational pharmaceutical and life sciences company.

Main Purpose - Advance our communication marketing strategy with a digital first 360 degree approach that supports local go-to-market strategy.

Key Tasks & Responsibilities :

- Be customer first . Bring deep consumer insights to tackle complex business problems in collaboration with the research team

- Be the brand communication custodian and work with internal managers and external agencies to develop innovative communications strategies

- Source and select optimal media mix to achieve the marketing campaign objectives

- Execute plans and monitor metrics that enhance brand awareness, relevancy and loyalty via offline as well as online digital channels

- Develop the annual communication and promotional plans for all our Seed and Crop Protection brands along with the concerned Category and Crop Managers.

- Strengthen customer centricity through digital marketing and social media, while ensuring compliance with corporate standards/guidelines

- Remain up-to-date with the dynamic changes in technology that affect communications; implement best practices and new communication approaches that positively impacts the business

Key Working Relations :

External :

- Advertising / Digital / Event Agencies - for developing communication strategy and implementation of campaigns.

- Freelance Film specialists and Photographers - for assignments done directly with media professionals (not routed through an advertising agency)

- Digital / Print Production and Fabrication Companies - for production and development of creative inputs.

Internal :

- Category & Crop Managers - for developing planning and implementation of promotional campaigns.

- Regulatory, Product Stewardship & Compliance - for mandatory product packaging information.

- Sales Team - for implementation of promotional campaigns

- Corporate Communications - for matching external communication in line with corporate requirements.

Qualifications & Competencies :

- MBA in Marketing

- 5 to 7 years of experience in Marketing Communications

- Strong skills in Media / Digital Media / Marketing with experience in handling brand campaigns independently.

- Strong interpersonal, communication and team skills