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Founder & CEO at TalentGen Advisory LLP
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Customer Engagement Lead/Retention Head - Internet/Online (7-10 yrs)
CUSTOMER ENGAGEMENT LEAD :
- Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches. Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
- Leads analysis on the customer lifecycle to identify different consumer cohorts and develop incentives to drive ARPU
- Design new functions and workflow to improve customer experience and drive growth of customer value
- Collaborate with cross-functional teams to improve product and drive growth 8+ years working in D2C User retention and engagement; Highly strategic and analytical
- Strong Excel skills required
- Hands-on experience with Marketing automation tools (Moengage, Clevertap), building and managing user journeys
- Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing
- Experience in the gaming, fintech industry will be a plus. Experience working cross-functionally with growth, creative, data and cx teams.
- Tier 1 Academic pedigree 7-10 years experience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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