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28/07 Gautam Gupta
Client Partner - Telecom & Services at Grassik Consultants Pvt. Ltd.

Views:390 Applications:84 Rec. Actions:Recruiter Actions:9

Customer Engagement Lead - Internet/Online (8-10 yrs)

Bangalore Job Code: 956597

About the profile:-

Engagement Lead - The ideal candidate would have experience with customer engagement and retention and has ideally worked at gaming companies, entertainment and Chat & Social Apps.

The person should be comfortable in owning the metrics for DAUs/MAUs and should be able to come up with the right hooks to keep our customers engaged and prevent churn.


- Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.

- Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products

- Leads analysis on the customer lifecycle to identify different consumer cohorts and develop incentives to drive ARPU

- Design new functions and workflow to improve customer experience and drive growth of customer value

- Collaborate with cross-functional teams to improve product and drive growth


- 8+ years working in D2C User retention and engagement; Highly strategic and analytical; strong Excel skills required

- Hands-on experience with Marketing automation tools (Mo-engage, Clever tap),building and managing user journeys

- Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

- Experience in the gaming, fin tech industry will be a plus.

- Experience working cross-functionally with growth, creative, data and cx teams.

Women-friendly workplace:

Maternity and Paternity Benefits

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