About the profile:- Engagement Lead - The ideal candidate would have experience with customer engagement and retention and has ideally worked at gaming companies, entertainment and Chat &amp; Social Apps. The person should be comfortable in owning the metrics for DAUs/MAUs and should be able to come up with the right hooks to keep our customers engaged and prevent churn. Responsibilities:- - Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches. - Plan and execute CRM campaigns that will increase DAUs, WAUs &amp; MAUs across multiple channels, platforms and products - Leads analysis on the customer lifecycle to identify different consumer cohorts and develop incentives to drive ARPU - Design new functions and workflow to improve customer experience and drive growth of customer value - Collaborate with cross-functional teams to improve product and drive growth Requirements: - 8+ years working in D2C User retention and engagement; Highly strategic and analytical; strong Excel skills required - Hands-on experience with Marketing automation tools (Mo-engage, Clever tap),building and managing user journeys - Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing - Experience in the gaming, fin tech industry will be a plus. - Experience working cross-functionally with growth, creative, data and cx teams.

Bangalore

Customer Engagement Lead - Internet/Online 

Customer Engagement Lead - Internet/Online  ,Job Description for Customer Engagement Lead - Internet/Online  in Grassik Consultants Pvt. Ltd. in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Customer Engagement Lead - Internet/Online  in Grassik Consultants Pvt. Ltd. in  Bangalore for (8-10) years of experience. Apply Now!