Profile : Customer Analytics - Retail/FMCG
Location : Mumbai
Experience : 2 - 7 years
Qualification: Full time graduate
- Candidates should have exposure of retail and FMCG Projects-
Objectives :
Provide consulting support to solve for business problems in the area of customer analytics for the Products domain through Predictive analytics based solutions and perform quantitative ad-hoc analyses to create valuable insights from data.
Key Competencies and Characteristics :
- Proficiency in one or more of analytical tools such as SAS product suite (Base Stat, E-miner, SAS EGRC), SPSS, SQL, KXEN and any other statistical tools such as R, Matlab etc.
- Advanced Excel including VBA and PowerPoint skills
- Consulting skills and project management experience is preferred
- Excellent communication and interpersonal skills
- Ability to tie analytic solutions to business/industry value and outcomes Industry.
- Hands on experience in Predictive analytics projects involving statistical modeling, customer segmentation etc.
- Exposure to US/ overseas Markets is preferred
Responsibilities :
- Develop methodologies to support Customer Analytical project execution for Retail / FMCG clients
Develop predictive analytics based solutions for :
- Customer Segmentation
- Statistical Models across customer Lifecycle
- Attrition / Cross-Sell / Upsell Propensity Models
- Customer Lifetime Value
- Pricing Analytics
- Web Analytics
- Apply appropriate techniques, such as exploratory data analysis, regression, bootstrapping, trees, cluster analysis, survival analysis and so on
- Develop and articulate strategic recommendations based on rigorous data analysis
- Partner with client teams to understand business problems and marketing strategies
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