Job Summary - Manager, Marketing and Communications

In this role, you will steer Cushman & Wakefield's brand visibility across digital and internal platforms. Our firm has a story, and you will provide the narrative! The role offers global exposure to deliver a versatile range of content forms. If you- re scaling your career in marketing & communications, look no further!

Location: Gurugram

Roles & responsibilities:

- Serve as lead writer/editor for all C&W generated (long and short form) content.

- Read and convert technical data into consumable content for social media audience

- Devise social media and content marketing campaigns with the intent of acquiring customers and potential leads for business

- Create, curate, and manage all published content (images, video, written and audio/podcast)

- Conceptualize and manage social ad campaigns or promotions with clear objectives

- Execution of all campaigns including planning & coordination with various internal teams

- Ideate and help execute unique campaigns that accelerate brand awareness in its target markets while remaining cost-effective

- Ensure that creative assets are produced on time, in the right formats, and displayed on time across various channels to reach our target audience

- Work closely with the creative team to develop image, content, features, promos, and landing pages within the website to drive product sales

- Video production and editing

- Ability to condense research reports into press releases, will be an added plus

- Continuously assess and report on the results of campaigns

- Plan strategy for social media campaigns and execute them. Use analytics tools to gauge effectiveness and outcome of the social media campaigns.

- Drive an editorial calendar to manage content and plan specific, timed marketing campaigns

- Create & manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to them on time & with care

- Analyse key metrics and tweak strategies as needed

- Be accountable for the results your content is generating, and be nimble in applying learnings

- Spot story ideas within a company, conduct interviews, and write stories and blogs based on them

- Prepare monthly and quarterly reporting on social media

Requirements:

This is a fixed term role for a limited period

- Bachelor's or Master's in marketing, communications, journalism or related discipline

- 5 years- experience in marketing and communications

- Good understanding of business and marketing

- A flair for business writing in English, and a sharp eye for editing

- Rich experience in using digital for B2B marketing and leveraging platforms like LinkedIn, Twitter etc for business needs.

- Experience in B2B content marketing is an added plus

- Ability to multi-task in a high-pressure work situation

- Self-driven to set & achieve goals

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