jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/08 Shazia
Talent Acquisition Specialist at CULT

Views:1211 Applications:327 Rec. Actions:Recruiter Actions:72

CULT Sport - eCommerce Marketing Manager (4-10 yrs)

Bangalore Job Code: 1303682

We're looking for an enthusiastic ECommerce Performance Marketing Lead who will create, execute, and manage paid acquisition campaigns. He/She will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.


- Develop and strategize effective paid search campaigns on marketplaces, utilizing best practices and industry trends to drive traffic, sales, and revenue growth.

- Responsible for day-to-day marketplace activities (Amazon, Flipkart, Myntra, AJIO). Analyzing revenue, campaign performance, ACoS, daily ad spends, etc.

- Conduct thorough keyword research and analysis to identify high-potential search terms and optimize keyword targeting for optimal performance.

- Create and manage compelling ad copy and product listings that adhere to Amazon guidelines, ensuring strong conversion rates and customer engagement.

- Monitor campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign profitability, reflecting brand objectives.

- Implement bid management strategies and optimizations to maximize campaign performance within budgetary constraints.

- Continuously analyze and evaluate campaign performance, identifying areas for improvement and implementing strategic adjustments to enhance overall results.

- Collaborate with cross-functional teams, including marketing, product, and sales, to align paid search strategies with broader business objectives.

- Stay up-to-date with industry trends, algorithm updates, and platform changes related to Amazon paid search, and proactively implement best practices and new features.

- Conduct competitor analysis to identify opportunities and strategies to gain a competitive edge in the Amazon marketplace.

- Media Planning on Monthly and Quarterly basis in alignment with Category teams.

- Generate regular reports and provide data-driven insights on campaign performance, key metrics, and recommendations for optimization to stakeholders and management.

- Strong analytical sense and number led approach to campaign

Experience Required

- Should have experience in setting up and optimizing PPC campaigns on all major E-commerce platforms like Amazon and Flipkart and optimizing landing pages and user journeys across the funnel.

- Sound knowledge of online tools like Amazon Pi, Helium 10, Sellics etc.

- In-depth knowledge and understanding of Amazon Advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.

- Proficient in utilizing Amazon advertising tools, such as Amazon Advertising Console and Amazon Marketing Services (AMS).

- Strong analytical skills with the ability to interpret campaign data, identify trends, and make data- driven decisions to optimize performance.

- Experience with bid management tools and campaign optimization strategies to maximize return on investment (ROI).

- Exceptional attention to detail, with the ability to manage multiple campaigns simultaneously and deliver high-quality work within deadlines.

- Excellent communication, interpersonal, and client servicing skills, with the ability to build strong client relationships, effectively address inquiries, and provide timely updates and recommendations.

- Self-motivated, proactive, and able to work independently with minimal supervision.

- Strong analytical sense and number led approach to campaigns.

- Ability to think strategically and operationally, delivering day to day while defining and leading future direction

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.