Job Description

We are looking for an experienced and knowledgeable Content Manager who comes with an exceptional skill-set of SEO (Search Engine Optimization) to join our Marketing Growth team! As a - SEO- Content Manager you will be responsible for planning, implementing and managing our SEO strategy for different content categories of various top of funnel channels viz. Website, youtube, APP etc.. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

Duties and responsibilities

- As a Content Manager you will be responsible to plan, manage, and drive the growth of your respective content category to achieve set overall targets. Your work will revolve around procuring content, coordinating with the SEO technical team, coordinating with developers, UI/UX designers to launch multiple content pieces for the growth of your category.

- Plan, develop and implement our SEO Content strategy for the allocated categories based on best practices of SEO and business value prioritization rules.

- Managing a content team consisting of writers, graphic designers, videographers, etc as and when required. Guiding the coordination between professional writers and internal contributors.

- Plan content procurement for your categories (text, video inclusive)

- Work towards organic search optimization and acquisition & retention funnel optimisation

- Regularly coordinate with our SEO technical experts to do thorough keywords research and identification

- Own the SEO KPIs for your categories. Monitor redirects, click rate, traffic, bounce rate, average page session, sign ups, slot books and other KPIs

- Prepare and present reports regularly

- Identify our user persona to better target identified audiences and structure content to serve them the best

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements in process and productivity optimization

- Collaborate with web developers, UI/UX design and marketing team

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements and qualifications

- Tier 1 engineering college graduates preferred

- 2 years of experience as SEO Content Manager or similar role

- Minimum 2 years of experience in planning and implementing a successful SEO content strategy

- Sound knowledge of Google analytics, ahrefs and similar tools

- 2 years of experience web analytics, marketing, and business development

- Expertise in A/B and other testing methods

- Familiarity with HTML, CSS, JavaScript will be preferred

- In-depth knowledge of research principles and methods and experience in analyzing data

- Sense of ownership and pride in your performance and its impact on company's overall success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

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