Cuemath - Brand Manager

About Cuemath

We are a young educational-technology start-up that is charting new routes in the domain of mathematics education. Going beyond the traditional focus on mathematical concepts, Cuemath takes a wider approach in introducing students to the real world of mathematics. This includes an immersive development of logical reasoning and an inquiry-based approach tailored towards building mathematical aptitude.

There is a stark difference in the mathematics that is typically taught in schools and the real world mathematics which is often described as the most beautiful language we know. Cuemath's mission is to reveal this beauty of mathematics to young school students thus helping them develop a holistic understanding of mathematics and mathematical thinking.

Job brief

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Key Responsibility Areas

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create a motivating stimulus to get a targeted population to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor consumer reactions and anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

- Manage and develop P&L and driving market growth.

Skills Required

- Proven working experience as the brand manager

- Excellent understanding of the full marketing mix

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Up-to-date with latest trends and marketing best practices

- Experience of working with numbers, metrics, and spreadsheets

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Drive for results and leadership skills

- Highly creative with the ability to think out of a box

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc