Cuemath - Assistant Brand Manager

Job Brief :

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Key Responsibility Areas :

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create a motivating stimulus to get a targeted population to - take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor consumer reactions and anticipate bottlenecks

- Align the company around the brand's direction, choices and tactics

- Manage the P&L and driving market growth.

Skills Required :

- Proven working experience as the brand manager

- Excellent understanding of the full marketing mix

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Up-to-date with latest trends and marketing best practices

- Experience of working with numbers, metrics, and spreadsheets

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Drive for results and leadership skills

- Highly creative with the ability to think out of a box

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc