Senior Executive - HR at Crowdsource Technologies Pvt Ltd (Thesquare Serviced Apartments)
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Crowd Source Technologies - Senior Growth Marketer (3-7 yrs)
- Plan, execute and measure digital marketing campaigns on Google, other search channels, and social media with a focus on growth and acquisition across a multi-channel approach.
- Identify trends and insights, optimize spends and performance
- Create growth strategies for traffic and enquiries through SEO and PPC marketing activities.
- Constantly optimize marketing activities to improve return on investment across PPC and paid marketing campaigns
- Identifying powerful and high intent keywords to drive the most valuable traffic
- Work closely with the regional sales & reservation team to improve the quality of enquiries from ecommerce
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Strong academic background with Tier 1 Institution in India Like IITs, IIMs, FMS,DTU,XLRI
- Experience working on a website with over 100k monthly visitors.
- Strong understanding of Google Analytics, Search & Display Ads
- A can do attitude and great attention to detail
- Experience working on a digital marketplace
- Experience in creating a high value global audience
- Excellent communication skills to speak to international audiences
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and inspire
- Strong experience in setting up and optimizing Google AdWords campaigns
- Track record of utilizing data-driven analysis to improve marketing KPIs, and ecommerce performance.
- Up-to-date with the latest trends and best practices in digital marketing
- Ability to identify and curate marketing campaigns that respond to the varying consumer personas e.g., Luxury, Budget and Corporate Travelers.