Experience: 10+ Years

Job Location: Corporate Office (Mumbai - Andheri)

Role & Responsibilities :

- Collaborate with creative and brand team to develop breakthrough ideas and programs

- Research and coordinate with agency and inhouse team to determine best media mix for campaigns

- Collect & analyse market data to identify target audience, analyse consumer behaviours and routine. Collect media trends for both online and offline channels

- Track and benchmark competitors for effective share of voice across media choices

- Planning and buying of paid media across Print, OOH, Radio, digital, TV, OTT channels

- Optimize media campaigns according to geographic exposure, time span and frequency

- Develop a robust marketing mix modelling for campaign planning at national and regional levels

- Monitor and control media budgets for effective ROI

- Support omnichannel business goals and KPIs through effective offline and online media management

- Explore and plan community development opportunities on ground and in digital domain

- Define media strategy for in house brand and comarketing media strategy for key partner brands

- Work with PR team to explore editorial opportunities with the publications

- Evaluate success of media at campaign and brand level and present to key stakeholders

- Manage inhouse team for media dissemination and ensure stringent quality control from brand standpoint

- Develop media agency, publication relationships to provide better and efficient deployment

- Develop a feedback loop mechanism to continuously improve on media planning for brand

Skills & Competencies:

- A master's degree in mass communication or business management

- Minimum 10 years of experience in managing media responsibilities at brand or agency side

- Excellent quantitative and qualitative understanding of media planning & buying

- Sound knowledge of online and offline media evaluation metrics and tools

- Strong verbal, presentation, and negotiation skills