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RMS SPOC at Infiniti Retail Ltd.
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Croma - Digital Campaign Manager (3-9 yrs)
Digital Campaign Manager
KRA:
- Planning, managing and executing promotional campaigns on croma.com
- Drawing on previous experiences uses a variety of approaches to identify right campaigns that will drive maximum traffic to the website resulting in conversion
- Assist in coaching, managing, and educating Category Managers with post campaign analysis.
- Identifying new growth strategies and executing them
- Collaborate with internal teams to create landing page for various campaigns and optimize user experience.
- Instrument conversion points and optimize user funnel
- Bringing together all marketing efforts like social, performance, CLM, ATL in context of croma.com
- Working on tactic from omni channel approach
- Measure and report performance of all campaigns on the site and assess against goals (ROI and KPIs)
Eligibility:
- Minimum 3 years of work experience with leading ecommerce brand
- MBA from reputed college
- Understand website metrics and best practices
- Basic understanding of performance marketing, social, SEO etc will be an added advantage
- Strong analytical skills and data driven thinking
- High creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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