Crofarm Agriproducts - Head - Growth & Marketing

As a Head of Growth & Marketing, you will work hand in hand with digital marketers, developers and product teams to ensure that their campaigns are seamlessly integrated across offline and online channels. Requirements will change as they learn from how their campaigns perform, and they believe in adapting quickly, learning by doing.

Some of the things you will be doing:

- Building out digital brand focused on SMEs. Developing and executing SEO strategies. Working closely with Product to delivery marketing experience. Owning the brand though ATL and BTL campaigns.

- Managing new age Agri - tech social commerce product.

- Using data in innovative ways and draw insight from analytics to help drive business performance. Managing campaigns - day-to-day campaign planning, creation and execution.

- Evaluating content production options and deliver recommendations for ongoing campaigns as well as test-and-learn initiatives

- Working closely with other media functions to make integration and optimisation decisions.

- You will work closely with the founders to shape strategy and chalk out a growth plan across all Online & Offline channel

- You should have 5 - 10 years of experience in improving customer & reseller acquisition, increasing customer retention rates, creating solid strategy & excellent creativity.

- Prior experience of social / community building & planning geographical expansions (PAN India) is mandatory.

- Should be an excellent growth hacker who has shown substantial growth in the past with limited budget / cost optimization.

- Optimise all paid campaigns across Adwords, Bing, Facebook, Twitter, Linkedin, Instagram & Youtube to get the max number of conversions at the best possible ROI.

- We would ideally prefer a candidate from a consumer internet (B2C) background, preferably from a start - up / mid-sized company.

- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads and increase brand visibility.

Planning & Budgeting

- Developing short- and long-term plans and budgets for the marketing and communications function, monitoring progress, assuring adherence, and evaluating performance

- Responsible for achievement of marketing and communication goals and financial objectives. Ensuring that evaluation systems, including benchmarks, are in place related to these goals and objectives and reporting progress to CEO and Board.

Only Premium Institute Candidates (IIM's, IIT, FMS, MDI, XLRI)