CRM Manager - Marketing Automation

Planning CRM Channel campaign Calendar (web push, app push, sms, email, whatsapp, nudges, in-app notifications). Planning First referral campaigns, New Product launch Campaigns, Sale campaigns. Segmenting current user base thoughtfully, and designing CRM for different segments, Running CRM campaigns by leveraging segmentation

- Build customers segments and communication campaigns along customer journeys;

- Set, track, and improve key metrics within SMS, email, in-app message and push notification channels

- Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns;

- Stay current with industry innovations, trends, and best practices across functional areas;

Requirements:

- 3 to 5 years of experience in managing marketing automation & CRM

- Strong grasp of all CRM, automation and communication tools

- Data driven, goal oriented approach to improving full funnel efficiency for customer journey

- Exceptional problem solving and analytical skills to create logical flows for various drip marketing campaign