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04/05 Nidhi
HR at iTaap

Views:942 Applications:163 Rec. Actions:Recruiter Actions:29

CRM Head - User Growth & Retention - D2C Business (9-15 yrs)

Mumbai Job Code: 1090067

- We are hiring for a leadership role with one of the top e-commerce players.

- We are looking for someone with the experience, energy, and passion to head our CRM efforts for each business and an overall head for CRM.

- You will work closely with other marketing teams, category managers, product managers, and the CXOs to build each category.


- Oversee lifecycle marketing strategies that identify valuable consumers & opportunities and ensure error-free continuous implementation

- Pilot new campaigns that drive increased engagement & revenue

- Create and continually refine channel strategy to increase acquisition, retention (CLV) & subscription rates

- Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing

- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans

- Understanding consumption behavior & establishing recommendation parameters

- Working with Data Analytics, Product, Technology, and Communications teams to establish a smooth, timely, and error-free execution of daily campaigns

- Build practices to continuously maintain key standards of domain reputation, CTRs, open rates, content to offer split, and more.

- Understanding & driving the P&L statement for Loyalty business & making strategic decisions basis this

- Drive loyalty share in the business and new customer enrolment

- Drive customer analytics within campaign decisions

- Develop audience segments by applying CRM learnings

- Create a test and learn approach to optimize performance and develop insights on best practices - Provide support in measurement and analysis of precision media campaigns let's connect over a call.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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