Business Head at Xpert Conexions
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CRM Head - Marketing - Internet/Online (7-12 yrs)
CRM :
- Drive support and enable overall growth and P&L, for the marketing department
- Own the product adoption metrics for Engagement product line (CRM, Loyalty program, Feedback & Digital Marketing)
- Conduct market research to understand the ever-changing marketing requirements of the restaurants and be aligned with the varying demands
- Collaborate with the Product Management to ensure Product Market fit of Engagement product line at any given point of time
- Set-up internal processes and marketing strategies for service up-sell, execution, reporting and resource allocation basis customer segmentation
- Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metrics
- Manage a team of 2-3 resources for CRM execution to drive adoption, engagement and revenue metrics for the department
Revenue :
- Lead and drive delivery of revenue KPIs
- Manage a promotion corpus of 300+ cr
- Strong analytical aptitude to understand customer x channel x region trends
- Generate growth plans to achieve delivery of Monthly/Quarterly/ Annual revenue goals
- Understand consumptions trends to unlock ticket/ order growth
Team Size: 4 CRM team members , 3 Revenue Team Members
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