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02/08 Akansha Sharma
Recruiter at Crimson Interactive Pvt Ltd

Views:2692 Applications:165 Rec. Actions:Recruiter Actions:56

Crimson Interactive - Senior Manager - Online Marketing (5-12 yrs)

Mumbai/Maharashtra Job Code: 1134336

Job Title: Senior Manager- Online Marketing Project Management, tap international markets across 89 countries

Location: Mumbai

Job Description:

If online marketing is your forte, combining traditional online marketing techniques with advanced technological skill is something that you are adept at, and marketing language services online across countries and continents including Asia, Europe, and the Middle East piques your interest, then we have an opportunity for you.

The unique opportunities that this profile offers are as follows:

- Unlimited exposure to explore online markets across different geographies

- Interact with and mentor a team comprising international and Indian team members

- Be enterprising and inventive within the organization and be a key decision maker along with company heads

- Travel abroad to understand market needs and get a chance to work closely with industry heads to observe and learn about international standards of operations and online marketing

- Deeply engage in strategic decision making for online marketing

- Liaise with our off-shore offices in Japan, China, USA, and Europe to ideate and implement online marketing initiatives for each region

Be part of a progressive company that offers you a chance to grow and succeed professionally in a charged environment that offers you maximum international exposure in the field of online marketing.

Candidates with about 7-12 years of relevant work experience in similar field can apply.

Key responsibilities:

Manage SEO team:

- Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts

- Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

Manage Web Content:

- Rationalize, optimize, and oversee the structure and content of our regional and global websites

- Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content

- Regular usability checks for English and other language websites for maximum localization impact

- Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums

Work closely with the Design team:

- Work in collaboration with designers to improvise on the existing websites- design and develop new websites, revamp online marketing material and email marketing campaigns

- Evaluate and finalize all designs-related tasks

- General Team Management and cross functional:

- Shoulder responsibility of managing the online marketing department that includes international (Japanese, Chinese, Taiwanese, Korean, German, Brazilian, Turkish) as well as Indian staff members

- Build and manage ongoing relationships with research organizations, internationals journals, and publishers

- Regularly engage in online marketing activities for vendors, agencies, and other channel partners to optimize our market share and to drive incremental business

- Enhance business intelligence by engaging in online market research and make pricing decisions enabling us to create and refine core business processes.

- Develop and coordinate with IT and Software team for a smooth product or service launch

- Partner with the Customer Relationship Management team to effectively drive customer advocacy process, including customer testimonials and case studies.

Skills Required:

- Ability to manage a team comprising international and Indian team members

- Extensive experience in managing search engine optimization, pay per click campaigns and end-to-end online marketing activities

- Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern

- Ability to ideate and engage existing clients and prospective clients through email marketing

- Excellent verbal and written communication skills

- Efficient in using MS Office and ability to acclimatize to different technical tools used in the organization

- Knowledge of HTML, PHP, JavaScript, CSS (added advantage)

- Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success

About Crimson Interactive Pvt. Ltd.:

Crimson is best defined as an organization that encourages innovation, employs creativity, and implements invention of nascent yet brilliant ideas, out-of-the-box strategies, and creative renditions of minds that work together to progress steadily.

Company Profile:

Crimson Interactive Pvt. Ltd. provides Editorial Services to individual clients and corporate customers worldwide. We have over 40,000+ clients spanning more than 89 countries. Under the brands Enago, Voxtab, and Ulatus, Crimson works with a pool of highly skilled freelance professionals and a dynamic and constantly growing in-house team.

We provide specialized services to researchers, journals, and information specialists from various fields including medicine, biomedical sciences, physical sciences, and humanities.

Crimsons Hall of Fame:

A constant winner in the publishing industry, Crimson has grown from strength to strength.

July 2013: Crimson won the much coveted - India SME Heroes Challenge- initiated by FICCI and Google India.

October 2012: Crimson won the revered World Quality Commitment Award in the Gold category.

January 2011: Crimson won the prestigious Red Herring Top 100 Global Award for 2010.

November 2010: Crimson was announced the proud winner of the renowned Red Herring Asia Award.

March 2009: Sharad Mittal, CEO, was honored with the revered Indian Achievers Award for Corporate Leadership by All India Achievers Foundation.

Certifications: ISO 9001:2008 Quality Management Systems

ISO/IEC 27001:2005 Certified for Information Security Management.

Life at Crimson

Crimson is renowned the world over for its innovation but it is also famous for its excellent work culture. The company does not believe in any run-of-the-mill ideas endorsed by the corporate world. What it does endorse is unlimited enthusiasm to learn, uninhibited creative ideas to share, and unified energy that runs in the framework of the organization.

Crimson boasts a plush work area with fully equipped work stations for all employees, a state-of-the-art pantry with a much favorite coffee vending machine, a reading room that offers a quite sanctuary to all in need, and several conference and meeting rooms to add to the galore.

The organization strongly believes in having fun to appreciate and laud the hard work that its employees put in. The Crimson Annual Awards Night is always a winner in this respect. Several monthly events also add to the element.

Crimson Interactive Pvt. Ltd. believes that success comes to those who walk the path leading to it. Crimson is a progressive organization that believes in its employees and offers a platform for growth, appreciation, and a successful career.

www.crimsoni.com, www.enago.com, www.ulatus.com, www.voxtab.com

For an insight into the inside of Crimson visit:

http://www.crimsoni.com/careers.htm

Women-friendly workplace:

Maternity and Paternity Benefits

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