CreditEnable - Performance Marketing Manager

Performance Marketing Manager :

We are looking for an exceptionally talented Performance Marketing Manager to help us manage our digital marketing programmes and exponentially grow our leads & user base. This position is ideal for a highly analytical, 'full stack' marketer who loves rapidly testing, learning, and scaling new strategies.

We are looking for a creative and tenacious individual with a growth hacking mentality and entrepreneurial thinking to join our team and deliver results. We want someone who can think outside the box and devise unprecedented strategies to win new markets. You will plan, implement and manage campaigns to drive customer acquisition and retention, focusing on supercharging the growth of our brands, through various platforms and marketing channels.

Key Responsibilities :

- Utilize marketing intelligence to vet key segments and target

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Develop best practices utilizing the Sales Excellence methodology

- Work closely with the Tech and Product team to solve problems at the ground level using technology

- Define milestones, with timelines, to get there

- Plan resources, infra, actions to meet those milestones

- Keep hunting for newer channels of growth and work to make them successful

- Run the entire web-based acquisition channel - end to end. This is a non-app channel for acquisition for us and a very important one

- Work with data, product, and engineering teams to ensure the features needed are rolled out

Key Requirements :

- 7-9 years of experience in growth hacking within the technology industry

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and other digital channels.

- Expert in Google Ads, Facebook Ads Manager

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver.

About CreditEnable :

CreditEnable www.creditenable.com is a multi-award-winning credit insight and technology company that applies proprietary data analytics and AI to build solutions to the world's biggest financial challenges. CreditEnable was recently awarded the Gold prize for Responsible Digital Innovator of the Year from the IFC and named one of the top 100 FinTechs in the world by the Central Bank of the UAE for its technology that bridges the gap between borrowers and lenders.

CreditEnable's management team has more than 100 years of combined expertise in technology, credit, risk and the SME segment. They have built and managed credit and risk platforms and data analytics solutions for the largest global financial institutions, including Bankers Trust, Bank of America Merrill Lynch, Deutsche Bank, Citi and Experian. In India, CreditEnable works with more than 25 of India's leading financial institutions including ICICI Bank, IDFC First Bank, Kotak Mahindra, Deutsche Bank, DBS, Bajaj Finserv among others. The firm is backed by Silicon Valley VCs Alter Global and Astia, along with prominent Indian investors Aditya Ghosh.

CreditEnable is an equal opportunity employer. We strive to actively recruit and develop a diverse workforce, and actively look to recruit women into leadership roles. We believe a diverse workforce is critical to our success and our future. We make recruitment decisions based on objective criteria and welcome applications from all sections of society regardless of belief, colour, race, religion, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to the recruitment process.

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