CrediMe - Digital Marketing Associate Director/Senior Manager - Performance & Organic

About Us :

- CrediMe is a super exciting fintech company! We have built an awesome state of the art lending platform for Personal Loans which can approve and disburse loans within 5 minutes.

- We are a global team of 100 people and are building a hard-working, fun-loving, meritocratic culture.

- We are innovating and disrupting the industry and generating a lot of value for our customers and are gaining tremendous traction everyday. CrediMe has been started by a serial entrepreneur who has studied at Yale University USA (Ivy League) and worked at Amazon.com USA. We are well funded and don't need to raise any more capital.

- We are innovating at a fast pace and developing new advanced products. We offer a challenging and fun work environment with a lot of opportunities for growth.

Location : HSR Layout, Bangalore

Profile/Responsibilities :

- We are looking for a dynamic Marketing Leader to join our team. We are looking for a fast paced person who has a strong bias for action and a desire to make an impact on a positive customer experience. The person should be able to work independently without supervision. This is a great opportunity for someone who wants to advance quickly in his/her career.

- Work with the CEO on various strategic initiatives.

- Work cross-functionally with various teams.

Role :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence on various relevant platforms.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Responsible for App installs and re - installs numbers

- Drive User growth through paid marketing

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

Qualifications :

- 4+ years of experience in Performance and Organic Marketing

- Demonstrated success in managing multiple channels, and achieving goals

- Tech savvy and data-driven to help shape a multi-channel marketing function and drive results

- Exceptional leadership skills and ability to relate to people with varied backgrounds and career ambitions navigating an ever-changing environment

- Superior verbal and written communication, as well as presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences

- In addition, you should be comfortable working in a start-up environment, meaning an agile team, fast-evolving roles and responsibilities, variable workload and tight deadlines, a high degree of autonomy.

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