Credgenics - Product Marketing Specialist

Role and Responsibilities:

1. Managing brand and demand generation activities to grow brand awareness, pipeline, and drive traffic, conversions and engagements.

2. Defining, building, and executing the ABM strategy for key accounts and helping the sales team with personalised selling based on prospect need and persona.

3. Crafting and executing effective programs and events to engage senior leadership from large enterprise accounts.

Collaborating with pre-sales teams, customer success teams, product, and engineering teams, consulting and identifying gaps and areas of opportunity, and contributing to the product development roadmap.

3. Analysing market trends and competitors that enable the organisation to develop differentiated marketing strategies and influence product decisions to increase market presence and penetration.

Requirements :

1. Post Graduate with an experience of 3-5 years, of which 4+ years should be in Product marketing for a fast-growing B2B SaaS organization.

2. Should have executed ABM programs at scale with proven results.

3. Experience in creating and executing GTM for enterprise customers that have led to high engagement and pipeline building