Designation Digital Marketing Manager

Experience 2 - 6 Years

Location - Mumbai (Corporate Office) 

Overview of the Job 

We are looking for an excellent "Digital Marketer" with 2 -5 years of experience and in-depth knowledge of digital marketing platforms. All digital marketing, including SEO/SMO/SEM marketing database, email, social media, and display advertising campaigns. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the product. 

Overview of the Function

The Digital Marketing team is responsible for customer acquisition. The team grows and expands products social media presence into new platforms, plus increases presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram. 

You will be Reporting to 

This position will report directly to the Chief Product Officer to enable him in running marketing campaigns for the product. 

Best things about the job:

- Working in a highly entrepreneurial setup with a visionary team passionate to help scale new heights of the business success.

- Exposure to exploring limitless possibilities and ideas no matter how impossible they may seem today.

- CredAble thrives on transparency and culture to nurture growth.

- Being part of CredAble enables you to push beyond the ordinary. 

Your Role at CredAble:

- Create overall marketing strategy including digital, content, influencer marketing. Create a budget plan with the CPO and hire marketing team members.

- SEO expert with working knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research.

- Conduct on-site and off-site SEO competitor analysis, execute SEO strategies (including link building).

- Using web tools to track site traffic and rankings to maximize organic visitors.

- Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects.

- Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic.

- Build, optimize and scale effectively paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns.

- Grow and expand products social media presence into new platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube, and Instagram.

- Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending.

- Provide creative ideas for content marketing

- Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required.

- You will play a key role in implementing and managing all digital strategies, online engagement, and new customer acquisition.

What will you bring to CredAble?

- Excellent Communication Skills with a Flair to be Up to date on Current Affairs across Verticals. Ability to coordinate and implement search engine and social marketing programs. Goal-oriented, possess exceptional attention to detail and have outstanding interpersonal skills.

- Experience successfully refining SEO/SEM, keyword research, and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns.

- Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others.

- High attention to detail in both written and visual context and outstanding spoken English, written communication, and visual presentation skills. Smart professional, who is a self-learner with the ability to adapt to changing business needs.

- Experience on the following marketing tech platforms will be an added advantage: Google Search, and Google Display Ads, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram, Social Media Scheduling Apps, Google Analytics, Tag Manager, and Data Studio Onsite and Offsite SEO, WordPress, Designing Email marketing campaigns. 

Education:

- Bachelor's degree in Marketing, Statistics, Commerce, Business 

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