CRED - Digital Marketing Lead

what is CRED?

CRED is an exclusive community for India's most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here's a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.

here's what will be in store for you at CRED once you join as a part of the team:

with a deep understanding of how different industries & brands operate in their use cases of various advertising & marketing platforms, you will be the face of CRED amongst new & existing partners & will engage with them on a day to day basis to unearth value for them & in meeting CRED's goals.

what you will do

- understand the product, market & business metrics and how paid acquisition fits into the overall growth model. become a product evangelist first.

- be responsible for performance marketing across digital channels such as google, facebook, instagram, linkedin, twitter, programmatic & affiliates.

- define and execute campaigns with external agencies on a day to day basis. own the channel metric to get maximum ROI out of the budget.

- work on three streams viz design, copy & product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.

you should apply if

- you have 5-10 years experience working on performance marketing campaigns for consumer products. fin-tech product experience would be a plus.

- you understand app campaigns for google (UAC), social (facebook, instagram, Linkedin & twitter), programmatic (DV360) & affiliate marketing.

- you know how to visualise data across appsflyer, powerbi. SQL proficiency is a plus.

- you are data oriented, and believe that everything can be measured, since - what gets measured gets improved- eventually

- you have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs.

- you have run digital performance + brand campaigns for a major app company in India.

- you are comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans

- you have empathy towards users and colleagues, are creative and excited by ideating/ building

- you have business acumen to appreciate and understand levers for business growth and profitability

- you seek high ownership, independent environments and feedback oriented cultures

how is life at CRED?

working at CRED would instantly make you realize one thing: you are working with the best talent around you. not just in the role you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee a good company.

hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and a comprehensive health insurance.

to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word. since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our employees get their salaries before their joining date. a show of trust that speaks volumes because of the skin in the game.

there are many more such eccentricities that make CRED what it is but that's for one to discover. if you feel at home reading this, get in touch.