She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally, as a key business stakeholder, the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies. Key Responsibilities Strategic Management - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning and budget management across the various geographies and categories. - Lead the innovation & launch agenda across brands and segments as well as future hunting grounds. - Develop annual and project specific brand promotion plans and handle participation at various events. Concept & Product Development - Lead the concept development process for each of the segments. - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals. - Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management Revenue Generation : - Lead commercialization and revenue generation of new and ongoing brands. - Organize promotional events within budgetary allocations. Media Management : - Focus on multiple channels for marketing including new media / social media etc. - Handle appropriate media selection for advertising new product launch campaigns. - Skills: Sound understanding of consumer mindset; Ability to navigate through key stakeholders within the organization; Ability to work in a fluid and rapidly changing environment Qualification: MBA from a Tier 1 Institute Practice and Other Requirements: 12-15 years of work experience from digital agency

Mumbai

Creative Head - Digital - Online Media Creation Firm - IIM/ISB/MDI/FMS 

Creative Head - Digital - Online Media Creation Firm - IIM/ISB/MDI/FMS  ,Job Description for Creative Head - Digital - Online Media Creation Firm - IIM/ISB/MDI/FMS  in See & Recruit in  Mumbai for (12-15) years of experience. Apply Now!

Job Description for Creative Head - Digital - Online Media Creation Firm - IIM/ISB/MDI/FMS  in See & Recruit in  Mumbai for (12-15) years of experience. Apply Now!