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Practice Leader at Ray & Berndtson
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Creative Director - Broadcast Channel (10-15 yrs)
Creative Director - Leading Broadcast Channel
A leading TV Channel requires.
Job Description :
- Responsible for developing original creative design concepts and approaches existing brands and new brands as well as overseeing project design all the way through execution.
- This will include channel identity, packaging, secondary elements, promo design, etc
- Must be familiar with both AV and graphic creative solutions.
- Develop and deliver thought leadership and creative solutions that strengthen clients' market distinction and leadership position with specific reference to
- Brand solutions for advertisers
- AFP related projects
- Well versed in articulating and explaining creative and directorial choices for all pieces of OAP with reference to the brief
- Responsible for inspiring and motivating creative teams and serve as overall creative lead and manage creative teams on and across major engagements- internal & external
- Responsible for mentoring and leading junior creative staff through critique of their work to maintain consistent creative quality work
- Manage interpersonal and cross functional dialogues and deliverable with reference to creative solutions, timelines, etc
Desired Skills & Experience :
- 15+ years of experience with at least 5 years in a creative leadership role
- Must possess superior knowledge and creative expertise in handling both promos & creative design
- A strong working knowledge of brand development, digital marketing and the creative process
- Recognized expertise in advertising across mediums and platforms is bonus
- Awareness of software like Adobe Creative/ 3D Max/ Cinema 4D
- Strong ability to provide clear creative direction and provide timely and helpful feedback to improve creative processes to keep work on budget and schedule
- Good presentation skills and communication abilities at all levels
- Strong ability to prioritize work and resources across engagements based on short and long-term needs
Education : Graduate / MBA
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