13/03 Sandesh
Leadership Hiring/Candidate Delight at Staffio HR

Views:4590 Applications:126 Rec. Actions:Recruiter Actions:61

Country Brand Manager - Pharma (3-7 yrs)

Mumbai Job Code: 674877

Exp: 3 - 7 years

CTC: 20 - 25 LPA

Talents from Pharma Only (MNC)


- Owns the budget and execution of programs part of the tactical plan.

- Provide local insights and brand feedback to Brand Lead / Category Lead

- Lead Cross Functional Team to drive brand/portfolio objectives

- Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives

- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

- Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NG0s, etc)

- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

- Manage local agencies for trans-creation (budget, scope, timing, and quality of project) - Forecast brand performance and track progress towards target

- Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads

- Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

- Train Field Force on product positioning and prioritization

- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Accountable

- Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal

- Campaign Development: Select best fitting modules for country needs

- Promo Meetings: Manage compliance review of materials Shared Accountability

- Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)

- Long-range forecasting (with the leadership team)

- Revenue adjustments, as needed (with the leadership team)

- Develop promotional meetings strategy and drive execution

- Validate brand-specific messages, design training (w/medical, regulatory)

- Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Product Complexity

- Participates in Launch Strategies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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