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03/01 Manisha
HR at Recruitment Firm

Views:1132 Applications:142 Rec. Actions:Recruiter Actions:0

Corporate Trade Marketing Manager - FMCG/Electrical Product (10-13 yrs)

Mumbai Job Code: 781532

Scope and Summary of the Role

- Overall role is to plan, design and manage trade schemes across channels with the objective of increasing sales, visibility and category performance

- Collaborate with marketing, sales teams to strategize and plan for merchandizing, POS activities, promotions etc.

Job responsibilities

- Design strategies and plan to achieve the overall business plan and growth for the category / channel

- Study and analyze past sales data to analyze the past performance of programs /activations /schemes and suggest improvements to Category / Channel plans.

- Analyze the current trends in the market with respect to the competitor's activations in the market.

- Understand retailer's buying behaviour and design plans that helps uncover more opportunities in the market.

- Conceptualize and design promotional gifts/offers, POP material, schemes/incentives/trade communication tools etc. for the promotion activities.

- Continuously monitor and evaluate the performance of the promotions to estimate ROI

- Complete responsibility for SPAC and complete ownership for managing and controlling the trade spends for the category/channel.

- Study and determine the most effective placement of products / SKUs channel-wise

- Conceptualize and implement innovative ideas in order to improve product presence in-store

- Continuously track and monitor the effective utilization/installation of visibility tools and POP materials and monitor the execution of activations and programs.

Skill sets / competencies

- Strong organizational and leadership skills - ability to work with cross-functional team with efficiency & attention to detail

- Strong understanding of consumer sales and distribution network development

- Ability to understand and contribute to the business direction for the company

- Strong analytical skills with ability to develop strategies, tactics and measurable implementation

- Creative and innovative in designing schemes

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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