Corporate Marketing Manager - Digital

Job Description

1. Strategize and plan development, governance of all digital assets for (corporate website, University Relations & Product Microsites, Branding for Internal Digital Assets)

2. Defining marketing best practices in creative design, development, and execution of digital marketing efforts via display, SEM, Email marketing, SEO and emerging online channels

3. Social Listening/Monitoring for channel effectiveness; Lead the marketing governance metrics for digital, web and social mentions. Reports, actionable, landscape scans for best practices to drive website traffic, digital performance data to identify opportunities and optimizations

4. Serve as the subject matter expert for paid search, organic search, google analytics, SEO, web design practices and more

5. Strong Program Management Skills, UI/UX experience

Qualifications

1. Undergrad in Computer Science with MBA or Masters in Communication / Journalism

2. 5+ years of experience with min. 3 year experience in Website and comparable digital assets, management/SEO/campaign management and ad serving technology including Google analytics

3. Agency experience or marketing function in a B2B organization

4. Proficiency in marketing & design tools is an added advantage

5. Must be adept in design tools, UI/UX tools and more